ULTIMA does not accept advertising that:
1. Uses swear words, obscene and offensive images, comparisons, and expressions regarding gender, race, nationality, profession, social categories, age, religious symbols, or official state symbols.
2. Is unfair, unreliable, or misleading to the consumer, including containing inaccurate information about the product/service.
3. Encourages illegal actions and/or calls for violence and cruelty.
4. Advertises a product that is prohibited from being advertised in this manner, at this time, or in this place.